Toprak Consulting Group

“Actionable Automotive Intelligence”

Automotive industry leaders are overloaded with mountains of data on a daily basis.

There are many organizations out there today that do an excellent job of collecting and reporting valuable industry data. In fact, there is simply too much data and just not enough time to figure out what really matters for your business. “Big Data” is simply useless if you don’t know what to do with it.

That’s where we come in. We are the “Optimizers”. We will take your data, bring you more data if necessary, and provide you with a summary of actionable analysis that is concise, accurate, and real.

Our expertise is telling the story behind the numbers. No fancy presentations, no buzzwords, no telling you how to run your business because we went to a better school. Just a partner who is interested in helping you make more informed decisions, save you time, optimize your resources, minimize risks and maximize opportunities.

We will be as involved as you need. We can help you tackle a very specific challenge for a short time, or we can be your “Reality Check” resource around the clock.

Contact us today for a confidential, no cost consultation


  • Pricing Optimization
     Strategic vehicle pricing for optimal profitability and volume.
  • Incentive Optimization
    Turnkey incentive program optimization for all models (down to trim/engine level) in all regions for dealer cash, customer cash, auto loan and lease programs.
  • Forecasting
    The most accurate sales forecasters in the industry. Supply mix and production forecasts.
  • Opportunities & Threats
  • Full scale opportunity & threat analysis. Even the ones you though that were not there.
  • Branding
    Brand perception improvement projects.
  • Automotive Finance
    Captive finance company loan and lease portfolio management.
  • Consumer Buyer Behavior in Automotive Market
    Deep expertise in market research. Why people buy what they buy, and why they don’t.
  • Marketing Effectiveness Measurement
    Digital “consideration marketing” optimization. Traditional marketing program creation/enhancement.
  • New Product Development
    Many successfully completed new product launch projects with major automakers.
  • Sales Management
    Dealership to International level.
Toprak Consulting Group was founded in 2012 by Jesse Toprak, one of the LinkedIn’s Most Influential People in the world.

Mr. Toprak has vast experience in the automotive industry ranging from running franchise dealerships to consulting with major automakers at the highest levels.

After running franchise dealerships for six years, Toprak spent the last fifteen years in the third party automotive digital space as an executive and a world-renowned analyst.

Mr. Toprak most recently served as Chief Analyst for, responsible for analyzing and reporting on all relevant automotive related topics, trends and insights for the industry, media, as well as consumers.

Previously, Toprak was the Vice President of Market Intelligence at and served as the Executive Director of Industry Analysis at for nine years. He played a pivotal role in transforming both companies from newcomers to industry leaders.

Toprak is one of the most frequently quoted automotive analysts of this decade, having completed over 5,000 interviews with virtually all major media outlets.


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